The recently broadcasted Tata Nano advertisement is the subject matter. Nicely shot around 55-60 seconds ad. Can be viewed at:
http://www.youtube.com/watch?v=3WB87eo_obU&feature=related
A small (nano) school girl, is waiting for the car to come and asks her grandma eagerly when will it come. The Nano is on the way which she views with her small (nano) binocular. Nano comes on a bridge, crosses streets with 10s of people viewing it, crosses a bike (a small 100 cc bike - again nano type) in a fraction, rides on a very bad road and a Ghurka kind of guy says "it is big!" Finally it reaches the destination of that small girl's residence with again many people watching and she touches and hugs the car and puts a spot on the car with kajal which "protects" the car from envy of the neighbors.
A small town or village (nano) is chosen, which mean to say that Nano is also the car of not only metros or cities but also of small towns and villages, and Nano plans to travel in all roads of India. The color of the car, Yellow, is more appealing to eyes with the time of the happening of this ad with it being sunset (think so). Good choose of color.
This ad is a good, simpler, appealing way of rolling out Nano in the households of millions!
More on Nano website:
http://tatanano.inservices.tatamotors.com/tatamotors/
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