Tata Nano New Ad

The recently broadcasted Tata Nano advertisement is the subject matter.  Nicely shot around 55-60 seconds ad. Can be viewed at:
http://www.youtube.com/watch?v=3WB87eo_obU&feature=related

A small (nano) school girl, is waiting for the car to come and asks her grandma eagerly when will it come.  The Nano is on the way which she views with her small (nano) binocular.  Nano comes on a bridge, crosses streets with 10s of people viewing it, crosses a bike (a small 100 cc bike - again nano type) in a fraction, rides on a very bad road and a Ghurka kind of guy says "it is big!"  Finally it reaches the destination of that small girl's residence with again many people watching and she touches and hugs the car and puts a spot on the car with kajal which "protects" the car from envy of the neighbors.

A small town or village (nano) is chosen, which mean to say that Nano is also the car of not only metros or cities but also of small towns and villages, and Nano plans to travel in all roads of India. The color of the car, Yellow, is more appealing to eyes with the time of the happening of this ad with it being sunset (think so).  Good choose of color.

This ad is a good, simpler, appealing way of rolling out Nano in the households of millions!

More on Nano website:
http://tatanano.inservices.tatamotors.com/tatamotors/

ads of the hour

Cannot imagine a world without Advertisements simply "Ads."  In real life we have to advertise ourselves as to who we are, what we are, how we are, etc etc and reel world the punches of heroes tell them who they are and a mode of advertisement of advertisement.

We have seen millions of ads.  Reality shows are hot cakes these days.  It is time for the reality ads to kick in.  Reality or semi-reality ads are the need of the hour and will post more colors to the ad world.  Reality ads will give a sense of attachment of the target customers with the product.  Make real people to participate in to the advertisement, not the real-like people.  What elements these reality ads can have?  The following are the few:
Real life incidents
Talks on the products of their users
Their positives and negatives honestly - not like the review - its their feels and expressions
Their emotional attachment with the products
Product sparks they feel
etc etc

I have seen a stabilizer advertisement.  In that few seconds' ad, they show a conversation between a customer and a dealer where the customer asks for quote of a particular product and then asks about in-built stabilizer and external stabilizer and the dealer suggests external stabilizer.  Dealer or the mechanic are the people nearest to the customer who are going to describe, deliver and take care of the product.  Buying is a onetime happening, maintaining the product is a daily happening.  How to keep a product bought in its good condition and an optimal maintenance-performance balance are what the customer looks for in reality.  This ad attaches that tag where the person-in-contact with customer, the dealer and his view is expressed and this gives a sense of real touch to the product advertising.  This is one good example of semi-reality ads.

To be continued.........